Google Creative Lab Gets ?Old Spice? Creative Director Iain Tait From Wieden + Kennedy

A big hire for Google announced today, and perhaps a sign of some sharper viral marketing coming out of the company going forward: the company is adding Iain Tait to the team at Google Creative Lab, the company's in-house team that creates marketing campaigns for all things Google, covering products like Android, Chrome, Google+ and more. Tait comes from London agency Wieden + Kennedy, where he had most recently been executive creative director, overseeing such iconic campaigns as the hugely popular and award-winning Old Spice Response series of viral videos, as well as work for Levi's, Coke and Nike.

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